Wallbox, a pioneer in smart charging and energy solutions aimed at accelerating electric vehicle adoption and promoting sustainable energy, wanted to launch, ‘Get in Charge’, an ambitious campaign to differentiate itself in the market. Their objective was to create a buzz on social media, making their brand and products the centre of attention.
So, what better way than to bring the iconic Boudica statue to life in a viral VFX stunt?
‘In this project, UNIT9 worked closely with Wallbox to craft an innovative social media advertisement that serves as a component of Wallbox’s brand campaign – “Get in Charge.” The core of this collaboration is a beautiful blend of digital artistry and reality, starring London’s iconic Boudica statue. A lifelike 3D render of the statue comes to life when charged with a Wallbox charger, allowing it to “Get in Charge”.’
Zofia Mackiewicz, Creative Director, UNIT9
